We Define IT Consulting

We Define IT Consulting has been serving the Brooklyn, Northwestern PA, Western and Central New York area since 2007, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Three Ways the Cloud is a Cost-Effective Option for Businesses

Three Ways the Cloud is a Cost-Effective Option for Businesses

As technology has developed, the tools available for businesses to use have gained considerable benefits. One particularly paradigm-shifting advancement, the cloud, has allowed businesses access to better solutions than ever before, and with the bonus of making them easier to manage. Let’s go over a few such solutions that many businesses are now embracing.

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Tip of the Week: Four Essential Network Management Practices

Tip of the Week: Four Essential Network Management Practices

Businesses depend on their networks to effectively complete the tasks they need to accomplish, making it critically important that the one you rely on is managed properly. Let’s go over a few tips and best practices that can help you ensure that it is.

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VoIP Is a Complete Game Changer

VoIP Is a Complete Game Changer

Businesses of all types rely on their telephone systems. Today, there is an option that can revolutionize any business’ communications platform, and do so for a fraction of the cost of a traditional telephone system. Today, we’ll take a look at VoiP and why it’s such a good option for your business.

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Technologies that Small Businesses Should Be Using

Technologies that Small Businesses Should Be Using

As time passes and technology is developed, a lot of the processes that businesses rely on become more efficient and stand to deliver greater benefits to the organizations that use them. These benefits are accessible to businesses of all sizes, including small businesses. Let’s go over a few small business needs, and how technology can assist with them.

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Investigating the Value of Managed IT Services

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Managed IT services can present a lot of benefits for small businesses. Since not many smaller businesses can afford to staff expert IT technicians, managed IT services are an attractive alternative that allows an organization to get the IT support and management they need to keep their business running efficiently. Today, we’ll go over all the benefits a managed service provider can present a small business,and just how a MSP delivers significant returns on your IT support investments.

The first thing that should be mentioned is that, with all the threats out there, every business needs dedicated IT management. Many small businesses have tried to keep their crucial IT working properly through what is known as break/fix. The basic strategy of this is: when a part of your company’s IT infrastructure breaks, you get it fixed. This strategy has some merits for companies that don’t necessarily use enterprise-level, or complicated, IT solutions; but, no matter what their position is, when they rely on the break/fix strategy, downtime is going to end up being an issue. The average small business owner may not even consider this costly as much of the technology management services that you would call when your IT breaks (or starts acting up) is done onsite and only takes a short time to fix. However, it typically costs a pretty penny, and there is no telling if the problem will cause others, or come back again frequently.

The problem with this is that every minute that your IT is down, your organizational profitability is hindered. Say you run a small retail store and your point of sale computer goes down. You make the call to the computer repair company and they come within an hour and your computer is up and running in two. That’s two whole hours where you are scrambling around trying to figure out how to service your customers’ needs without the use of your most important computing system. If you are lucky, you will be able to keep your business open during this time, but often you simply cannot as many businesses not only have their register through their POS system, they also have their inventory system through it. When dealing with IT downtime your service will inevitably be hindered, and you may actually lose repeat customers because of the outage as word of mouth carries further than ever before as a result of social media.

IT Services

With Managed IT services, you’ll never have to shut your business down or deal with long stretches of downtime. This is because it is handled much differently. With an MSP looking after your business’ computers and computing network, you will know in advance if one of your computers is going to fail. We Define IT’s brand of IT services proactively monitors your computers and network; and, using state-of-the-art software, is able to leverage its built-in and extremely innovative automation options to your advantage, effectively reducing your IT costs by keeping your systems up and running efficiently. The fact is that most of the problems the modern PC has can be remedied with dedicated monitoring and management.

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Strategizing Your IT Leads to Better Business

Strategizing Your IT Leads to Better Business

Business technology continues to grow in importance for the small and medium-sized business, especially as many prepare for 2019. Where enterprise-level companies have long been using technology to bring people together and drive overall productivity, many SMBs are new to these opportunities. The availability of cloud resources, coupled with shifts in security, mobility, and other core technologies, makes it important for every organization, no matter what size, to have a comprehensive technology strategy.

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Is Data a Commodity? Maybe Not, but It Is an Asset

Is Data a Commodity? Maybe Not, but It Is an Asset

The late American author Kurt Vonnegut once wrote, “New knowledge is the most valuable commodity on earth. The more truth we have to work with, the richer we become.” Written in the 20th century, it has been put in practice by 21st century businesses. As the Internet has grown, the amount of companies expanded, and the amount of data that those companies collect has grown exponentially, especially now that there is a market for such data.

Today, many of the largest and most lucrative companies in the world, Google, Apple, AT&T, Amazon, Verizon, Facebook and Microsoft are all, more than manufacturers of computer-based goods and services, data brokers. These data brokers create services that they then sell to advertisers that allow them to target you based on the information these companies have of you, which can accurately tell how and what to sell you.

Since nearly everyone has a near-ubiquitously-connected experience there is a lot of data collected, bought, and sold every year and it’s big business. Facebook, a company whose main revenue stream is from selling advertising, made a net profit of nearly $16 billion in 2017. This tells us that if you have people’s data, you have people’s hopes, fears, and dreams, which means you can pretty easily get someone to pay you for access to that information.

For small businesses it’s much less lucrative. In fact, all the data your organization needs to keep, is probably necessary to simply do business, not to sell to advertisers. Facebook voluntarily gets a lot of personal information from every one of their users, as where the typical small business often has to strategize to just get a name and a phone number. The information that is sensitive (mostly customer information that you collect) has a lot of value to the people looking to steal it. So while you aren’t making billions of dollars selling consumer profiles, it is still a mightily important part of doing business, and needs to be secured.

Is Data a Commodity?
Technically speaking, it isn’t. Since a commodity’s value is based namely on its scarcity and the amount of capital that needs to be put up to create it, in both resources and labor, the data that is being purchased isn’t really a commodity. In lieu of the dissolution of the U.S. Net Neutrality laws, this has created the argument in the U.S. that since now it’s up to the telecommunication companies how they want to manage (or more accurately bill) data consumption, that they would throttle and tier service, something that isn’t possible with a true commodity, where there are laws prohibiting those types of practices.

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Tip of the Week: Monitor Your Hardware While Out of the Office

Tip of the Week: Monitor Your Hardware While Out of the Office

Businesses are just now starting to reopen as stay-at-home orders are lapsing or going to lapse. For many of those businesses, remote solutions have got them through this ordeal and for many others they continue to deploy a remote workforce. For companies still promoting telework, monitoring your local IT environment is something that you need a solution for. For this week’s tip, we’ll discuss some of the best practices you can use to monitor your IT while out of the office.

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The Importance of Secure Conferencing

The Importance of Secure Conferencing

Conferencing has been an important tool for businesses as stay-at-home orders have moved their operations out of the office and into worker’s homes. While there are dozens of video conferencing solutions on the market, businesses should consider security just as much as they consider functionality. Today, we’ll take a look at security for your company’s conferencing solutions.

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The Cloud Is Coming of Age

The Cloud Is Coming of Age

For the past decade, cloud computing has grown fairly rapidly, but as a new decade, and a pesky virus has people (and businesses) leaning on hosted computing solutions more now than ever, it seems like a good time to review the types of cloud options that are available, and how they provide value to businesses just like yours.

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Tip of the Week: How to Adapt to a Business Disaster

Tip of the Week: How to Adapt to a Business Disaster

“Stuff” happens. While this may not be the kind of thing you want to consider in terms of your business’ operations, it is something that must be done if you want to be prepared for the moment when all of that “stuff” hits the fan (as so many businesses are now learning firsthand). We wanted to share a few best practices and tips to help you stay positive during this, and other, serious crises.

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How to Reposition Yourself for Remote Productivity (Literally!)

How to Reposition Yourself for Remote Productivity (Literally!)

As current events have made congregating in an office irresponsible and hazardous, many companies are sustaining their operations by enabling remote work. While we normally focus on how you should properly take care of your technology, we wanted to shift our focus momentarily to the people using this technology, and how they can do so more safely.

To do so, we have to consider ergonomics.

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It’s Time to Rebuild Your Business Continuity Process

It’s Time to Rebuild Your Business Continuity Process

Every business needs a continuity plan (BCP) so that if their business is forced to deal with problems that arise for any reason, that they have a working plan to get the business back up and operating as intended quickly. It’s one thing to have it all written down on paper, outlining how things are supposed to go, and quite another thing to have a working strategy when faced with operational interruptions. Today, we’ll go through some of the basics of business continuity to help you understand all that goes into a successful plan. 

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Tip of the Week: How Cloud Solutions Can Preserve Your Productivity

Tip of the Week: How Cloud Solutions Can Preserve Your Productivity

We spend a lot of time considering cloud solutions, and as a result, we have a very easy time seeing how much they can do to help support your office’s productivity (especially now, when it isn’t really recommended that anyone congregate in the office). That’s why, for this week’s tip, we wanted to go over how you can help even your remote workforce be more productive by using cloud technology.

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Communication Practices to Keep Everyone on the Same Page

Communication Practices to Keep Everyone on the Same Page

A lot of people have been working from home for the better part of a month, but the rise of the remote worker was happening long before the COVID-19 outbreak demanded people work from home. Today, business owners that wouldn’t typically be in favor of a remote workforce are starting to come around as they see comparable productivity and less overhead costs than normal. With their remote workforce doing pretty well, one problem that these business owners are seeing is periodic miscommunication. Let’s take a look how to improve your company’s remote communications with technology you probably already have access to. 

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Be More Productive by Following a Routine

Be More Productive by Following a Routine

Business efficiency can be greatly helped by putting a concrete process in place, which is why it feels so natural to develop one in the workplace. Of course, these processes should also come into play when working from home. Let’s review what makes a routine so beneficial, and how you can develop one to optimize your success.

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What You Need to Consider to Securely Permit Remote Work

What You Need to Consider to Securely Permit Remote Work

At any given time, a business needs to consider its security, but this need only exacerbates when its employees are working remotely. With the coronavirus pandemic still in play, the likelihood is that your employees are in this situation has risen dramatically. In order to maintain  your organizational security, you need to consider the many factors that a remote workforce can introduce.

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Coronavirus is Shifting the Communications Industry

Coronavirus is Shifting the Communications Industry

With COVID-19 urging people to remain at home, many telecommunications companies have started to make concessions to make life easier for their customers. Whether it is used for entertainment, work, or communication, Internet access is crucial right now, and so ISPs and cell carriers are taking steps to help facilitate this. 

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Let’s Look at the Different Types of Ransomware

Let’s Look at the Different Types of Ransomware

The growing popularity of ransomware has been disconcerting to many IT professionals, particularly due to the different tactics that this malware variant has been spotted utilizing. In order to protect your business from these attacks, it helps to know how they work. We’ve put together a beginner’s field guide to ransomware types to help you identify (and hopefully avoid) it.

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Tip of the Week: Getting More Mileage Out of PDFs

Tip of the Week: Getting More Mileage Out of PDFs

PDFs--Portable Document Format files--are a common enough thing to see. However, many people may not realize the extent of what can be done with them… like editing them. For our tip this week, we’ll go over a few of the ways you can create and edit a PDF file.

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