What if I were to tell you that, by the time you finished reading this sentence, all personal data in existence was exposed? If every text sent, every Google search executed, every website visited, everything we had ever done online, was made public? Gizmodo recently reached out to an assortment of experts for their insights. Here, we’ve assembled their responses for you to consider.
Point of sale software and solutions have long offered massive benefits to businesses, with these benefits growing as the technology has advanced. Let’s look at how the POS system has developed over the years to offer the business utilities and benefits that it does today.
As the COVID-19 pandemic rolls on, many businesses continue to operate remotely with an eye toward reopening their office soon. Today, we thought it would be a perfect time to go over a couple of things that small business owners will need to address as people begin coming back into the workplace.
Starting in 2008, Verizon has produced a report outlining the cybersecurity incident trends that the previous year demonstrated. In doing so, they have provided a resource that gives businesses greater insights into where their cybersecurity efforts need to be focused. Let’s go over some of 2019’s trends and insights that were highlighted in the Verizon Business 2020 Data Breach Investigations Report (DBIR).
The late American author Kurt Vonnegut once wrote, “New knowledge is the most valuable commodity on earth. The more truth we have to work with, the richer we become.” Written in the 20th century, it has been put in practice by 21st century businesses. As the Internet has grown, the amount of companies expanded, and the amount of data that those companies collect has grown exponentially, especially now that there is a market for such data.
Today, many of the largest and most lucrative companies in the world, Google, Apple, AT&T, Amazon, Verizon, Facebook and Microsoft are all, more than manufacturers of computer-based goods and services, data brokers. These data brokers create services that they then sell to advertisers that allow them to target you based on the information these companies have of you, which can accurately tell how and what to sell you.
Since nearly everyone has a near-ubiquitously-connected experience there is a lot of data collected, bought, and sold every year and it’s big business. Facebook, a company whose main revenue stream is from selling advertising, made a net profit of nearly $16 billion in 2017. This tells us that if you have people’s data, you have people’s hopes, fears, and dreams, which means you can pretty easily get someone to pay you for access to that information.
For small businesses it’s much less lucrative. In fact, all the data your organization needs to keep, is probably necessary to simply do business, not to sell to advertisers. Facebook voluntarily gets a lot of personal information from every one of their users, as where the typical small business often has to strategize to just get a name and a phone number. The information that is sensitive (mostly customer information that you collect) has a lot of value to the people looking to steal it. So while you aren’t making billions of dollars selling consumer profiles, it is still a mightily important part of doing business, and needs to be secured.
Is Data a Commodity?
Technically speaking, it isn’t. Since a commodity’s value is based namely on its scarcity and the amount of capital that needs to be put up to create it, in both resources and labor, the data that is being purchased isn’t really a commodity. In lieu of the dissolution of the U.S. Net Neutrality laws, this has created the argument in the U.S. that since now it’s up to the telecommunication companies how they want to manage (or more accurately bill) data consumption, that they would throttle and tier service, something that isn’t possible with a true commodity, where there are laws prohibiting those types of practices.
Big data, or massive data sets that can be used to make inferences and reveal patterns, has become an increasingly important part of modern business and can be leveraged in many different ways. There are a few different options for storing this data available, which the use case for the data will dictate. Here, we’ll evaluate whether a “data lake” or a “data warehouse” would better suit your needs.
All types of businesses use cloud resources as a part of their IT infrastructure. It allows them to turn what was once a major capital expenditure into a controllable operating cost; and, it does it while offering solutions to almost any business problem. The one drawback that most IT professionals agree on is how to gain enough control over a cloud platform to ensure that the platform is secure.
