We Define IT Consulting

We Define IT Consulting has been serving the Brooklyn, Northwestern PA, Western and Central New York area since 2007, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Co-Managed Services Can Help Build a Better Business

Co-Managed Services Can Help Build a Better Business

Let’s say that your organization has experienced considerable growth over the past couple of years. It’s not outpacing your IT infrastructure, and the cracks are starting to show in more ways than one. This makes it difficult to plan for the future, implement new IT initiatives, and react to issues as they crop up. If your business doesn’t have an internal IT department heading these developments, outsourcing can be a viable option to make sure all of your organization’s technological needs keep your progress moving forward.

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Investigating the Value of Managed IT Services

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Managed IT services can present a lot of benefits for small businesses. Since not many smaller businesses can afford to staff expert IT technicians, managed IT services are an attractive alternative that allows an organization to get the IT support and management they need to keep their business running efficiently. Today, we’ll go over all the benefits a managed service provider can present a small business,and just how a MSP delivers significant returns on your IT support investments.

The first thing that should be mentioned is that, with all the threats out there, every business needs dedicated IT management. Many small businesses have tried to keep their crucial IT working properly through what is known as break/fix. The basic strategy of this is: when a part of your company’s IT infrastructure breaks, you get it fixed. This strategy has some merits for companies that don’t necessarily use enterprise-level, or complicated, IT solutions; but, no matter what their position is, when they rely on the break/fix strategy, downtime is going to end up being an issue. The average small business owner may not even consider this costly as much of the technology management services that you would call when your IT breaks (or starts acting up) is done onsite and only takes a short time to fix. However, it typically costs a pretty penny, and there is no telling if the problem will cause others, or come back again frequently.

The problem with this is that every minute that your IT is down, your organizational profitability is hindered. Say you run a small retail store and your point of sale computer goes down. You make the call to the computer repair company and they come within an hour and your computer is up and running in two. That’s two whole hours where you are scrambling around trying to figure out how to service your customers’ needs without the use of your most important computing system. If you are lucky, you will be able to keep your business open during this time, but often you simply cannot as many businesses not only have their register through their POS system, they also have their inventory system through it. When dealing with IT downtime your service will inevitably be hindered, and you may actually lose repeat customers because of the outage as word of mouth carries further than ever before as a result of social media.

IT Services

With Managed IT services, you’ll never have to shut your business down or deal with long stretches of downtime. This is because it is handled much differently. With an MSP looking after your business’ computers and computing network, you will know in advance if one of your computers is going to fail. We Define IT’s brand of IT services proactively monitors your computers and network; and, using state-of-the-art software, is able to leverage its built-in and extremely innovative automation options to your advantage, effectively reducing your IT costs by keeping your systems up and running efficiently. The fact is that most of the problems the modern PC has can be remedied with dedicated monitoring and management.

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Backup and Recovery of Collaborative Environments

Backup and Recovery of Collaborative Environments

As the cloud is being utilized by more individuals and organizations to meet their computing needs, more very important data is hosted outside of local computer networks. As a result, people utilize cloud storage for their backup and recovery strategies. In fact, it has become the primary use of cloud-hosted platforms, but just how does backup and recovery from these collaborative cloud-based platforms work?

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Is Data a Commodity? Maybe Not, but It Is an Asset

Is Data a Commodity? Maybe Not, but It Is an Asset

The late American author Kurt Vonnegut once wrote, “New knowledge is the most valuable commodity on earth. The more truth we have to work with, the richer we become.” Written in the 20th century, it has been put in practice by 21st century businesses. As the Internet has grown, the amount of companies expanded, and the amount of data that those companies collect has grown exponentially, especially now that there is a market for such data.

Today, many of the largest and most lucrative companies in the world, Google, Apple, AT&T, Amazon, Verizon, Facebook and Microsoft are all, more than manufacturers of computer-based goods and services, data brokers. These data brokers create services that they then sell to advertisers that allow them to target you based on the information these companies have of you, which can accurately tell how and what to sell you.

Since nearly everyone has a near-ubiquitously-connected experience there is a lot of data collected, bought, and sold every year and it’s big business. Facebook, a company whose main revenue stream is from selling advertising, made a net profit of nearly $16 billion in 2017. This tells us that if you have people’s data, you have people’s hopes, fears, and dreams, which means you can pretty easily get someone to pay you for access to that information.

For small businesses it’s much less lucrative. In fact, all the data your organization needs to keep, is probably necessary to simply do business, not to sell to advertisers. Facebook voluntarily gets a lot of personal information from every one of their users, as where the typical small business often has to strategize to just get a name and a phone number. The information that is sensitive (mostly customer information that you collect) has a lot of value to the people looking to steal it. So while you aren’t making billions of dollars selling consumer profiles, it is still a mightily important part of doing business, and needs to be secured.

Is Data a Commodity?
Technically speaking, it isn’t. Since a commodity’s value is based namely on its scarcity and the amount of capital that needs to be put up to create it, in both resources and labor, the data that is being purchased isn’t really a commodity. In lieu of the dissolution of the U.S. Net Neutrality laws, this has created the argument in the U.S. that since now it’s up to the telecommunication companies how they want to manage (or more accurately bill) data consumption, that they would throttle and tier service, something that isn’t possible with a true commodity, where there are laws prohibiting those types of practices.

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Value-Driven Managed IT Services Boosts the Bottom Line

Value-Driven Managed IT Services Boosts the Bottom Line

Businesses of all sizes use varying degrees of technology to improve organizational productivity, efficiency, and security. The more a business depends on its data, the more crucial it is for them to manage and maintain the systems in which this data is dependent. For organizations that have a lack of financial resources to support these systems, it is often left to unqualified employees, putting your business at risk. What do you do when you need expertise that you lack and can’t afford to hire in-house staff?

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