We Define IT Consulting

We Define IT Consulting has been serving the Brooklyn, Northwestern PA, Western and Central New York area since 2007, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

You Aren’t Too Small to Be a Cybersecurity Target

You Aren’t Too Small to Be a Cybersecurity Target

“I don’t need to worry about cyberattacks… my business is too small to be of any interest.”

This brief rationalization is one of the most dangerous fallacies a modern business can make concerning cybersecurity, and shows a fundamental misunderstanding of how modern cyberthreats operate. If this has been your mindset, we urge you to read on so we can help set you on a more realistic path.

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Technology is Behind Great Marketing Strategies

Technology is Behind Great Marketing Strategies

With technology being such a massive part of business today, many organizations are looking to use it to their advantage. One aspect of the business that is increasingly significant is their ability to stand out amongst their competition. Let’s take a look at a few technologies that can improve your organizational marketing efforts.

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The Impact Ransomware Has on All of Us

The Impact Ransomware Has on All of Us

We’ve spent the last few weeks discussing ransomware's impacts on different subsets. First, we discussed how a ransomware attack impacts the customers of the infected business, and then we touched on the infected business itself. To end, we want to touch on ransomware's impacts on society, specifically regarding economic health and geopolitical security, known as third-order harms.

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Have You Ever Considered What a Ransomware Attack Actually Does to Your Business?

Have You Ever Considered What a Ransomware Attack Actually Does to Your Business?

Last week, we discussed the many impacts your business suffering from ransomware has on “second-order harm,” downstream businesses, and average, ordinary people. This time, we wanted to return to “first-order harms”… those the impacted business has to deal with itself.

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Have You Ever Considered What a Ransomware Attack Would Do to Your Customers?

Have You Ever Considered What a Ransomware Attack Would Do to Your Customers?

It can be too easy to look at ransomware as a business problem. After all, it attacks businesses, locking down their data for ransom, often selling it or spreading it, and sometimes altering it for the business if returning it at all. It can be too easy to overlook another impacted target in all the mess.

What happens to the people whose data a business has collected and uses?

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Professional Services IT Has Come a Long Way

Professional Services IT Has Come a Long Way

Professional services make up a significant portion of the business landscape. They can be broadly defined as any organization with trained professionals at the center offering a service of note. The most common professionals under this umbrella term are lawyers, agents, consultants, and others who help businesses in their day-to-day operations. Let’s explore some of the technology that fuels professional service providers.

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Are You a Tech Support Roadblock?

Are You a Tech Support Roadblock?

This goes out to all the business owners, managers, department heads, and other leaders in the workplace who have to field user complaints and issues.

Being in this position can be hard, because you often have to say no. No, we can’t change the timeline or increase the budget for this project. No, we can’t do XYZ that way because it would break compliance. No, we can’t get new hardware/software in until we get it approved in the budget. Repeat ad nauseam.

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Cybersecurity Needs to Be a Priority for Everyone… Especially Your Business

Cybersecurity Needs to Be a Priority for Everyone… Especially Your Business

How often does your company take it upon itself to ensure that those working for its success—your employees—are kept up to speed on cybersecurity? If your approach is to have your team sit in a room and watch a presentation once a year, it’s time to reconsider your training strategy. Let’s talk about the impact that proper cybersecurity training can have, and who tends to have access to it.

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Are Managed Services Really That Big a Deal? Yes: Here’s Why

Are Managed Services Really That Big a Deal? Yes: Here’s Why

The cloud has enabled managed IT service providers, or MSPs, to fill a uniquely shaped void in many companies’ business models. Working with a managed service provider can make up for all of the traditional challenges of technology maintenance and management while also affording you unique opportunities to reduce costs, minimize waste, and maximize productivity.

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Why You Need to Concern Yourself with Your Business’ Cybersecurity Compliance

Why You Need to Concern Yourself with Your Business’ Cybersecurity Compliance

Regardless of your industry, there are going to be certain regulatory standards that you will be responsible for upholding. Many of these standards will be related in some way to your cybersecurity. Let’s talk about some of these cybersecurity standards, and why compliance is so critical for your business.

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Why Your Business Needs Cyber Insurance (and What to Look For)

Why Your Business Needs Cyber Insurance (and What to Look For)

We get it—nobody likes to think about the prospect of being impacted by a cybersecurity incident, but it’s like any other unpleasant event in that it is best to prepare for it. In fact, today’s businesses can invest in a cyber insurance policy to help prepare for such an eventuality.

Let’s go over some of the ins and outs of cyber insurance so that you are prepared to make the best choice of provider for your business.

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Is it Worth Pushing for a Return to Office?

Is it Worth Pushing for a Return to Office?

Now, you may or may not have already made the transition back to the office, and this really applies more to those who haven’t yet. However, even those who have may find some utility here—specifically, in determining if a push to a full return to office was the right move.

Let’s explore how today’s employees may react to the news that remote work will no longer be an option.

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When is It Time to Automate Some of My Business Processes?

When is It Time to Automate Some of My Business Processes?

Automation has been a business buzzword for some time now, and was a key facet for many businesses remaining open through the COVID-19 pandemic. Now, it seems like there’s no reason for it not to remain in use from this point on. Let’s examine a few ways that automation can and likely will be used moving forward.

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Cybersecurity Helps Keep Your Law Firm’s Data from Being Distributed Pro Bono

Cybersecurity Helps Keep Your Law Firm’s Data from Being Distributed Pro Bono

It can be too easy to overlook the importance of technology and its security, particularly in industries that are deeply steeped in tradition, regardless of how crucial that security may seem when actually considered. Just consider the modern law firm, where technology, data, and the security of such is paramount.

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Good Practices Often Yield Good Results

Good Practices Often Yield Good Results

If you are a frequent reader of our blog, you will notice that “best practices” is a term that is used generously. That is because there are certain ways to go about things when you are working with technology. Today, we wanted to go over what the term actually means and why they are important when managing your business. 

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Small Business Trends for 2021

Small Business Trends for 2021

It's no secret that small businesses are facing one of the toughest periods in decades. The COVID-19 pandemic and many other issues have made them change the way they approach operations, sales, and other aspects of their businesses. Today, they need to explore more strategies that can support customers who also have had to adapt. Today, we’ll talk about a couple of the trends we expect to see in IT in 2021. 

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Taking a Look at Social Media Use by Company Size

Taking a Look at Social Media Use by Company Size

Social media has turned out to be a culture-defining technology. The massive amounts of people that use the services each week, and the large amount of time people spend on these platforms, makes them important resources for the lion’s share of businesses. The fact that the average user spends around two hours and 24 minutes per day perusing their social media gives businesses opportunities that weren’t available to them only a few short years ago. Today, we thought we would give you a look at how different sizes of SMBs utilize this technology. 

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How Businesses Can Use AI to Their Benefit

How Businesses Can Use AI to Their Benefit

As technology has become smarter, artificial intelligence has evolved into a more and more applicable solution that businesses of all sizes can use. Let’s take a few minutes to consider the various ways in which AI can be used to support businesses.

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Considering Point of Sale Technology

Considering Point of Sale Technology

Point of sale software and solutions have long offered massive benefits to businesses, with these benefits growing as the technology has advanced. Let’s look at how the POS system has developed over the years to offer the business utilities and benefits that it does today.

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Cybersecurity Takes Effort at 3 Levels

Cybersecurity Takes Effort at 3 Levels

The way people talk about cybersecurity, it’s as if it is something like a television or a new phone: something you can just buy. That’s not the truth. When you are seriously looking at how you can keep unwanted entities off your network, while having control over what you do with your technology, you need to look at it as three levels of security.

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