We Define IT Consulting

We Define IT Consulting has been serving the Brooklyn, Northwestern PA, Western and Central New York area since 2007, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Opportunity Cost, Return on Investment, and Saving Money with Technology

Opportunity Cost, Return on Investment, and Saving Money with Technology

Part of doing business is understanding certain types of trade-offs related to the decisions you make. Specifically, we want to highlight opportunity cost as it relates to technology. What is the opportunity cost of technology, and why is it an important concept for a business owner to grasp?

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Tip of the Week: 4 Ways to Save Money on Your IT Solutions

Tip of the Week: 4 Ways to Save Money on Your IT Solutions

Are you paying attention to where you spend your IT dollars and whether or not you are making the most of your budget? It’s important to assess your needs before making any major technological purchase, including the goals, challenges, and pain points you are trying to solve. With the right approach, you can increase the value you get out of your IT—particularly with the following strategies.

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How to Scale a Growing Business (Using Technology to Your Advantage)

How to Scale a Growing Business (Using Technology to Your Advantage)

If you could generate more revenue without spending more, wouldn’t you?

If you share most people's goals and aspirations, the answer is a resounding and enthusiastic “yes.” Scaling a business is an important element of continued success—provided it is carried out correctly. Let’s discuss how you can help ensure your success, partly by implementing the right technology.

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Don’t Want to Fully Outsource? Consider Co-Managed IT

Don’t Want to Fully Outsource? Consider Co-Managed IT

SMBs need to be able to navigate the complexities of IT, whether it’s with a completely outsourced IT department or an in-house team of technicians. However, if you are thinking of technology management in this black-and-white way, you are eliminating the potential for enormous benefit through the use of co-managed IT.

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How to Judge the Value Cloud Computing Can Deliver

How to Judge the Value Cloud Computing Can Deliver

While one of the big selling points of the cloud has always been how cost-effective it can be, it is important to remember that this isn’t always the case. There are situations where the value that a business gets from the cloud isn’t really worth the price of admission. Let’s take a few moments to break down how you can evaluate the value that the cloud can offer you, and how to use this data to your advantage.

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Do You Know How Much You Should Be Spending on Cybersecurity?

Do You Know How Much You Should Be Spending on Cybersecurity?

Nowadays, you can’t afford not to have some portion of your business’ budget set aside for cybersecurity. The question is, how much do you need, and what should you be spending it on first? Let’s take a few moments to dig a little deeper into this question and examine a few cybersecurity protections you should establish as your business’ baseline defenses.

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3 Ways that Managed Services Can Boost Your Business’ Profitability

3 Ways that Managed Services Can Boost Your Business’ Profitability

In good times and bad, profitability is the priority for most businesses out there. Having said that, this priority is typically a challenging one to achieve, but did you know that there are a few different ways that investing in a relationship with a managed service provider can help increase your productivity—and as a result, your overall profitability?

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In Battle Employee vs. AI, Everyone Can Be a Winner

In Battle Employee vs. AI, Everyone Can Be a Winner

For many years now, there’s been a bit of a fear of AI—artificial intelligence—in the workplace, all while it has been put into practical use more and more often in many businesses. This all ties back to the work of Alan Turing, who (amongst his accomplishments in computing) created what we know as the Turing Test as a means of gauging how intelligent a computer is. 

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Why Your Business Needs Cyber Insurance (and What to Look For)

Why Your Business Needs Cyber Insurance (and What to Look For)

We get it—nobody likes to think about the prospect of being impacted by a cybersecurity incident, but it’s like any other unpleasant event in that it is best to prepare for it. In fact, today’s businesses can invest in a cyber insurance policy to help prepare for such an eventuality.

Let’s go over some of the ins and outs of cyber insurance so that you are prepared to make the best choice of provider for your business.

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If “Google” Charges You for a Business Profile, You’re Being Scammed

If “Google” Charges You for a Business Profile, You’re Being Scammed

Let me ask you a question: how much did you pay Google for your Business Profile? Unfortunately, if the answer was anything other than “nothing,” you’ve been scammed. Google has actually announced that they are taking legal action against scammers who impersonated the company in order to defraud small businesses.

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IT Costs are Rising on a Global Scale…Here’s Why

IT Costs are Rising on a Global Scale…Here’s Why

No matter how big your business is, you’ll always have technology expenses. It’s just a fact of the current workplace, and your profits will be inexorably tied to how well your IT works for you. Furthermore, the more IT costs rise, the more impact small and medium-sized businesses will feel from them. Today, we wanted to address this issue and how you can minimize the frustrations that stem from seemingly uncontrollable technology costs.

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Are You Alienating Employees By Forcing Them Back to the Office?

Are You Alienating Employees By Forcing Them Back to the Office?

Look, we get it: remote work has become a bit of a topic of contention lately. While employees have been relishing the benefits that remote work offers them, many employers have been doing everything they can to bring their workforce back into the workplace.

Now, it wouldn’t be unfair for you to assume that we would push remote work as a managed service provider because we just so happen to assist businesses in managing it as a part of our services. This is true enough…but we aren’t the only ones with an opinion on the topic.

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There is a Strategy to Making Smart Technology Investments

There is a Strategy to Making Smart Technology Investments

A lot of companies are making large technology investments, in fact, if you are here now, you are probably thinking about making such an investment for your own business. One problem that growing companies have is identifying and investing in the right technology. Today, we thought we would give you a couple of tips on how to go about making technology investment decisions that will be the most advantageous for your business.

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Protecting Your Company Credit Cards

Protecting Your Company Credit Cards

While protecting the credit card data you collect from your customers and clients is obviously important, you likely also have a line of credit for your business’ use that you need to think about as well. Let’s turn our focus to that card for a moment and discuss some tips and best practices to keep this company resource safe.

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The FCC is Taking Measures to Assist with Internet Connectivity

The FCC is Taking Measures to Assist with Internet Connectivity

Whether you’re referring to an individual’s personal needs or their work-related responsibilities, the Internet has become an essential component to most processes. Unfortunately, financial limitations often make sufficient connectivity unattainable for many. This is why the Federal Communications Commission stepped in last month to provide some assistance.

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Tip of the Week: Fixing Your IT Without Breaking the Bank

Tip of the Week: Fixing Your IT Without Breaking the Bank

As the business world remains restricted in their operations, costs have been a consideration that organizations need to put some serious thought into. Fortunately, there are many ways that you can invest in technologies that significantly benefit your business operations without breaking the bank. Let’s go over five ways to maximize your benefits, without maximizing your investments.

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5 Tips for Saving Money on your IT

Saving a little on your technology can go a long ways, but cutting too many corners can lead to additional problems and expensive downtime. Here are a few ways you can cut costs without creating long term issues.

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Slow Computer? Increase your memory to boost computer Speeds

Sometimes when your workstation feels bogged down, a relatively cheap and simply hardware update can make a huge difference in performance. Adding more RAM (Random Access Memory, often just referred to as memory) can be a game changer for your bogged down PC.

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